Rhetorical Analysis of Covergirl Makeup Products

Everyday we are exposed to hundreds of  advertisements whether its in a magazine, on T.V. , and even on the roads. For this assignment, we had to write a rhetorical analysis on an Ad. We had to analyze and figure out the ethos, pathos and logos throughout the ad. I decided to analyze a make up Ad for COVERGIRL make up with the famous Drew Barrymore. Below I posted a paragraph from my rhetorical analysis.

Throughout our society there are thousands of beauty brands and companies sold in the United States, some that are unheard of. Besides focusing on the perfection of these ladies, facts or statistics also help bargain the item for customers. What girl wouldn’t want to buy a product that is statistically proven to work? One statistic in this certain ad, claims to say that this “Tru-Blend Micro Mineral Foundation” is prefered nearly 2-1 for the natural look. This helps the audience by thinking that this is the best brand that they could possibly buy. Also, in the brief description about the foundation, it states hows its the leading brand for mineral foundation for the level of coverage. Most advertisements lack the logos aspect. This can form a question of why are there not a lot of facts or statistics about these products? According to Medscape, eighty nine percent of the 10,500 ingredients that are used in beauty products throughout the world are not approved by the FDA or the CIR (Cosmetic Ingredient Review).  Not a lot of companies can back up proven statistics because of this reason. Hence why they use celebrities and scientific sounding names to cover everything up. If customers only knew what they used and how it can affect our bodies.

This is the exact ad I analyzed for this paper!

Special Thanks to:
http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/drew-barrymore/covergirl/